Creating a satisfactory experience and journey for online users has never been more complex.
Nearly 9 in 10 adults actively use the internet and almost all Australian businesses are connected. 1 in 8 Australians (14+) look up government information and services online (Government publication).
The Australian e-commerce market looks promising with year on growth of 5.9% - 6.6% for the period 2016 to 2018 (emarkerter). McKinsey research suggests that 90% of online users use search, spending 5 hours per month searching.
Consumers and Citizens, therefore, have a key need: find what is relevant, when they need it and fast. 65% of smartphone users look for the most relevant information regardless of the company providing the information (Google).
Delivering personalised content to the online user’s search or browse experience is fundamental to meeting the needs of these online users. It is key to accelerating their online journey.
Creating an experience and journey that converts into a satisfied online user has never been more complex. The user experience has to be just right. You need fresh content across all formats of text, visual and audio. You need to predict the micro-moments and match content and online functionality to progress the online user through the journey.
Sitting at the intersection of the content and personalisation process is the need for content lifecycle and digital supply chain management that can deliver targeted and relevant content to the online user, at each step in their journey, on whatever platform they choose.